John Carter of Mars, Part 01

There seems to be a buzz developing online about the movie John Carter due to be released on March 9. The film is based on Edgar Rice Burrough's first Barsoom novel Princess of Mars. The story is about a Civil War veteran who is mysteriously transported to the dying planet of Mars (known by the inhabitants as "Barsoom"). He finds himself in the middle of the life-and-death struggle between Red and Green Martians for limited resources.

The film has been poorly marketed by Disney. Starting with the title John Carter. Only science fiction fans would recognize the reference. I just read today that the original superior title John Carter of Mars was rejected because it tested poorly with women (I guess). The Super Bowl trailer conveyed little to nothing about the film. But I saw the 3D trailer for it last weekend in the movie theater, and it looked awesome!